Firstly, thanks for posting up the pics Roff - you saved my hair from being pulled out!
I've just got home and now been able to log onto the Breitling site anyway, so I can now see them in all their er...... "glory".
So then, what can we say about this year's models?
Cosmonaute LE - It's OK
at best. Nothing exactly revolutionary here. Still too small (for me) and I really don't like the white inner ring on the dial - just makes it too busy IMO, and even more so when you add in the gold elements. Hate the bracelet as I always have since it first turned up, but I guess that's remedied by sticking it on a strap.
Legende LE - Again, not exactly revolutionary, but then nothing is with Breitling this year I guess. I like the fact this model now has silver hands to match the markers and the steel case. A personal bug-bear with the standard model was the gold hands as it makes the hands look like they ran out of silver ones so just stuck some off a TT model on it. This one rectifies the problem quite nicely. The main downer for me is that they moved the date window from 6. They could've still left it at 6 in the subdial, but between 4 and 5 it looks a bit odd as it's a white date wheel. If they'd made it a black date wheel it'd have worked much better IMO. However, I still prefer this to the standard Legende. (Sorry Legende owners).
Blackbird LE -
Looks nice enough, but it's the ho-hum DLC trick YET AGAIN. Oh and with <shock> red accents! Wow, the R&D boys really went to town here.
The idea tank has officially run dry folks. Now, if they'd gone the ceramic case route like Panerai, IWC, etc, then maybe it'd garner some respect, but as it is? No thanks, the brushed original is much better.
I'm going to lump all the (comedy-named) "
Galactic" models (
I can hardly say that without sniggering at it!) together. They all just look like an exercise in BLANDNESS. The bezel makes them look like TAGs or any number of other lower end makes out there. The Buck Rogers bezel strips away a vital piece of Breitling DNA from the watches IMHO. One of the other guys has said it already, but I total agree that using that bezel on the wider range is a mistake of...er..... GALACTIC proportions, not least because it's confusing the B01 Chronomat with other non-B01 equiped pieces. I kind of had a grudging acceptance that the reason for that hideous bezel was just to distinguish the new B01 Chronomat from the rest of the range for a while. But now that idea is knocked into a cocked hat. It also makes me wonder EVEN MORE (if that's possible) why they didn't stick the B01 in an existing case..... like a proper-bezeled Chronomat, or a Navitimer for example.
So, in summary the Galactic models are an INSTANTLY forgettable range.......... if it wasn't for the childish name! I mean...... "Galactic"! *chuckle, snigger*
Chronospace - Firstly, I'd like to say it's great to see a name from Breitling's halcyon days making a return, and I'll be honest...... I actually
don't hate it!
I quite like the oversized 'saw-tooth' bezel and it does at least show some originality. However I'm not a fan of the MAAAAA-HOOOOOOO-SIVE numbers on the dial! That 3 and 9 must be at least a cm square! They're way thicker than the hands, which looks a bit odd to me. It also seems to have a bit of a mulitple personality complex as the movement is modern aviation-style quartz, those circular markers remind me of a divers watch, the large case is a modern shape, but the bracelet is the mesh style that is usually reserved for retro re-issues. Hmmmmmm....
I don't hate it, but I certainly don't love it either. But it is the most interesting thing so far...... which ain't saying much!
Seawolf Chrono Blacksteel - If DLC had never been done by Breitling before, then it would've been fine. As it is it's just a total waste of time IMO. (Same comments as for the Blacksteel Blackbird apply). A pointless exercise from an ideas-bankrupt think tank. Enough said.
And last, but by no means least, the
TAG Heuer 1984 Classic - Oops, sorry, I mean the
Breitling Colt GMT.
I'm waiting for TAG Heuer's lawyers to see this one, as obviously someone at Breitling has gotten hold of a copy of some TAG blueprints from the 1980's and thought they'd shamelessly copy them! If it wasn't so boring it'd be a complete steaming pile of excrement!
So there we go. After the underwhelming release of the SOOOOOO much anticipated B01 last year, this Baselworld goes to prove one thing - things can always get worse!
To me this really shows that Breitling is undoubtedly moving away from the "Instruments for Professionals" ethos that was part of what attracted me in the first place. They are sadly becoming something of a fashion brand, and that really disappoints me.
The other thing this year's collection seems to say to me, is that while Breitling are undoubtedly short of ideas, I have a sneeking suspicion they may also be short of cash too.
Everything in the new collection is nothing more than evolution instead of revolution. At least 7 of the new models look to me as though they are reusing existing cases, and there is nothing new about any of the movements. Maybe developing the B01 movement (and then chucking it into the deeply unpopular B01 Chronomat case) has really taken it out of them financially? Who knows..... Either way I wouldn't be surprised if Breitling end up being subsumed into the Swatch, LVMH, or (heaven forbid) the Richemont empires before long. If it happens it'll be a sad day for the heritage of the brand, but if it means the brand gets a proper direction, then I may be all for it.
Oh well, only 364 days to Baselworld 2011.